Magi Vision running live — capture on the mat, no staging.
// OVERVIEW
A computer-vision platform for combat-sports gyms
Magi Vision pairs computer vision with purpose-built gym hardware, giving coaches and athletes a way to see what's actually happening on the mat — in real time, without a camera crew or a manual tagging pipeline. As Co-Founder & Design Chief of Seiryoku Zenyo Labs, I own product and experience design end to end: the hardware's physical presence in the gym, the software layer coaches and athletes actually use, and the story we tell investors and early partners.
Every pose model in production assumes bodies stay separate. Grappling is the sport where they don't. Systems that can call a sprint split or a jump shot still can't tell you what just happened on the mat — Magi Vision is built for exactly that gap, from the camera on the wall to the event log.
// MY ROLE
Design leadership, 0 → 1
Set product and experience design direction across the full team
Design across both hardware and software surfaces — the physical unit, the mounting and gym footprint, and the software coaches and athletes use
Build and present the deck that goes in front of investors
Own the product surface — the capture software an operator runs and how the system reads from the mat side
Design the operator HUD hands-on, iterating against the live build rather than static mocks, and run the capture software myself on capture days
Partner with Shaker Zaman (CEO, Operations & Engineering), who builds the capture side and reviews changes before they ship
// THE PROBLEM
Grappling breaks computer vision
From the first grip, two athletes occupy one silhouette. Limbs vanish behind torsos, keypoints jump between people, and the tracker rebinds identities in the exact half-second the throw resolves. On the ground it inverts: almost no motion, almost all the meaning.
Occlusion — the decisive frames are the most hidden ones
Identity swap — thrower and thrown trade skeletons mid-technique
Ground phase — minimal movement, maximum consequence
Ground truth — labels require someone who knows the sport
CURRENTLY BUILDING
early sketch, whiteboard, or problem-framing artifact
// DESIGN DIRECTION
Cyberpunk meets ritual
The visual language draws on cyberpunk and religious motifs — high-contrast, ceremonial, built to feel like a tool an athlete respects rather than a consumer gadget. The mark is a pentacle-derived medallion paired with a liquid-metal magi wordmark; brand moments are set in Unbounded, and everything the system reports is set in IBM Plex Mono so the interface reads like instrumentation. Color is near-black with two signals: cyan and red.
The company takes its name from the judo principle of seiryoku zenyo — maximum efficiency, minimal effort — and the product follows it: nothing spent on work that does not move the outcome.
THE SITE
The public site is where the design direction gets its clearest statement: a chrome-and-liquid-metal magi lockup on near-black, the thesis line right under it — "Grappling Software providing machine verification of human energy" — and a scroll that walks from company to problem to team to demo to the dojos the footage comes from.
magivision.io
The live desktop site at magivision.io — built and shipped by the team.
PALETTE
#030304
#00E5FF
#FF2851
#1C2B2E
#C9F2FF
Magi Vision system colors — background, signal cyan, signal red, border, text.
// BRAND BOOKLET
A living rulebook for the brand
Everything above is written down in the Magi Vision brand booklet: logo, color, type, components, the telemetry software's truth rules, and merch. It's built from the live code and updated when the brand changes. Flip through it below: tap a page, swipe, or use the arrow keys.
LIVING DOCUMENT · UPDATED —
PAGE 01
← → TO TURN · CLICK A PAGE · SWIPE ON PHONES
// brand booklet · v1
How magi looks, sounds and reads on the mat.
LIVING DOCUMENT · UPDATED 2026-10-14
Forged by
// contents
Every rule for the website, the telemetry software, the deck and the merch, in one place. Tap a line to jump there.
Grappling Software providing machine verification of human energy._
This booklet holds the rules for the website, the telemetry software, the deck and the merch. It is built from the live code, so when the code changes, the booklet changes.
2 typefaces2 signal colors5 state wordslockup v3HUD v17
The decisive frame, rendered the way the system sees it.
01Foundation
Magi Vision records the mat, surfaces the moments worth reviewing, and hands them to the coach and athlete. The product is not the detector. The product is the review loop.
Mission
Make combat knowledge more reviewable, transmissible and durable. The dojo should remember more without becoming less human.
Why it exists
Every pose model in production assumes bodies stay separate. Grappling is the sport where they don't.
The loop
Practice happens. The system keeps candidate moments. A coach or athlete reviews them. The system learns which signals mattered.
MACHINE DOES
Memory across every frame · Repetition without fatigue · Surfacing patterns · Comparing attempts over time
HUMANS KEEP
Meaning · Standards · Intent · Pedagogy · Context and care
Audiences
Coaches become less limited by attention.
Athletes get a correction mirror, not a vanity mirror.
Dojos lend their mats: Kano Martial Arts (Manhattan), Krystek Martial Arts (Queens), The Dojo (Brooklyn).
Investors and partners see the build running, nothing staged.
Health and fitness through muscle-activation education: which muscles fire in a throw, pin or submission.
Naming
Name
Use
Rule
Magi Vision
Product, in prose
Two words, both capitalized
magi
Wordmark, app, nav
Always lowercase as a mark
MAGI
HUD brand row
Uppercase only inside the software
Seiryoku Zenyo Labs
The company
Kano's principle: maximum efficiency, minimal effort
magivision.io
The site
Lowercase
02Voice
An instrument built by people who train: precise, plain, and never claiming more than the system knows.
From the mat
Use the sport's words correctly: grip, kuzushi, uchi-mata, randori, ground phase. Write as a practitioner, not a spectator.
Short and declarative
"Grappling breaks computer vision." "Nothing here is staged: it is the build, running."
Truthful by design
Copy and visuals never upgrade certainty. "Candidate" stays "candidate" until a detector clears its gate.
Human at the center
AI serves the coach and the athlete. It doesn't replace their judgment.
Mechanics
Eyebrows start with //: // DEMO, // DOJOS, // SHOP.
Buttons and system tags sit in brackets: [ buy now ], [ NO SIGNAL ].
In the software, athletes are P0 and P1. Role labels are ATK and RCV.
Core lines
Grappling Software providing machine verification of human energy.Hero
Grappling breaks computer vision.Problem
researchers. designers. grapplers. all in one.Team
Experience Magi VisionDemo
Forged by Seiryoku Zenyo LabsAttribution
DO
"Throw candidate"
Name the act: "Learn more"
A memory layer for technical growth
Concrete nouns: grip, the throw, the event log
DON'T
"Throw detected" before the gate clears
Name the input: "scroll to begin"
A scoreboard for violence
Hype: revolutionary, game-changing
03Logo and marks
Lockup v3 is the primary logo: the pentacle mark beside the lowercase magi wordmark. White on dark is the default; black only on light.
Lockup v3 · whitedefault
Lockup v3 · blacklight grounds only
Keep mark and wordmark together. Never retype "magi" in a font as a stand-in.
Color the lockup only white, black, or the HUD's theme ink. Cyan and red are signal colors, not logo colors.
Clear space: at least the height of the i's diamond on every side.
In the HUD the lockup is capped at 1.7× the name size.
Pentacle
Wordmark
Favicon
Liquid metal
Loader · 16:9 · the pentacle in a nucleus animation on a 4.33 s loop. A 2:3 cut serves phones, Stories and Reels.
What v3 changed
A thicker pentacle ring, smoothed arm corners, and the pentacle's top and bottom aligned to the i's dot. None of the motion pieces carry brand text inside the footage.
04Color
Near-black with two signal colors: cyan for live and committed, red for attention and recording. Everything else is a cool grey-teal ramp.
Balance
BLACK 60%
TEAL GREY 20%
CYAN
RED
Web tokens · magivision.io
bg#030304
panel#0a0b0c
border#1c2b2e
border-strong#2f4a4f
blue#00e5ff · 13.4:1
blue-dim#007a8a
red#ff2851 · 5.6:1
red-dim#8a0021
text#c9f2ff · 17.3:1
text-dim#5f7a80 · 4.5:1
bg-alt#08090a
Telemetry HUD chrome
void#04050a
surface_2#0b0d13
line#5e6672
ink_dim#939cac
ink#eef2f7
accent#4ddcff
rec#ff2038
ink_mid#b4bdc9
line_soft#282c34
surface#06070b
Athlete identity
Athlete A · gold#ffc800
Athlete B · steel#78b4dc
Operator muscle memory across every reviewer tool. Never reuse gold or steel blue for anything else.
Rules
Cyan leads, red accents. Where both appear, red is the smaller mark.
Never color alone: pair state with its word, filled vs hollow, or solid vs dashed.
text-dim is the floor for readable copy.
05Typography
Unbounded is the voice of the brand and runs through everything, this booklet included. IBM Plex Mono is the instrument.
Label left in dim ink, value right in bold. Missing values are an em dash, never 0.
Six meters: Engagement, Entry, Best entry, Knee asym, Support loss, Descent.
Truth rules
Athletes are P0 and P1 by default. ATK / RCV only once the receiver is bound.
"Candidate" stays "candidate": O-SOTO CANDIDATE score=0.78, not O-SOTO.
When in doubt, make the system look better, not the claim stronger.
08Imagery
Real training on real mats, shot the way the system sees it. Nothing staged: the camera on the wall, the gi, the grip.
Capture footage. Fixed wide camera at hip height, both athletes full-body, natural light.Throw still. The decisive frame, rendered as scanline data on black.Team on the mat. With Rio 2016 Olympic gold medallist Fabio Basile.
Real sessions only. Label external or reference footage as such.
Photos sit inside cards or full-bleed on black; they don't float on white.
Credit people and places by name in captions.
Get consent from athletes and the dojo before footage goes public.
09Merch and materials
Merch carries the lockup and nothing else. The first drop is the holographic sticker, sold on magivision.io.
On a laptopTurning in the light
// print
Holographic sticker
$6
Art
Lockup v3, white, holographic base
Finish
Glossy, die-cut
Size
2.5 × 1 in
// indirect marketing
180 bpm teaser
A mobile teaser that sells the product without naming it. The pentacle loader runs under a live-capture readout, timed to the beat.
Format
2:3 · 1080 × 1620
Length
10.67 s · 32 beats
Use
Stories, Reels, TikTok
T-SHIRTS [ dropping soon ]
KEYCHAINS [ dropping soon ]
STICKER SHEET [ in design ]
Merch uses Lockup v3 or the pentacle alone. No taglines on product.
White art on dark or holographic stock. Black art only on light stock.
10Applications
Every surface uses the same black ground, the same two signal colors and the same two typefaces.
Application
Before shipping
Website
Tokens from the stylesheet; check every page in both mobile and desktop
Demo app
Same tokens as the site; state words match the HUD
Shop
// PRINT eyebrows, [ buy now ] buttons
Operator HUD and TV
Render tests pass; changelog updated
Pitch deck
Built on the site tokens; placeholder tags cleared
Stickers and apparel
Proof against the v3 SVG, not an export of an export
Video teasers
No brand text inside overlays
11Changelog
This is a living document. Every change to the brand lands here first, newest at the top.
// how this booklet stays alive
The booklet follows two sources of truth: the live site and the telemetry software. It never leads them.
Change the source first: the color token, the HUD constant, the logo file.
Update the booklet page that covers it.
Log it: one changelog row with the date and what changed.
Unsettled? It stays out of the rules until it's decided.
Set in
Unbounded and IBM Plex Mono, on the brand's own tokens. Designed by Genevieve Puglissi for Seiryoku Zenyo Labs.
Magi Vision is the whole chain, from the camera on the wall to the event log. An operator starts a session and watches state commit as it happens — grip, kuzushi, the throw. The dashboard aggregates what came off the mat and hands back the highlights. The demo on magivision.io is the build, running.
The clip below is me in a white gi and green belt throwing harai goshi, captured and tracked by the software — the exact case the system is built for: two bodies in one silhouette, resolved at the half-second the throw commits.
CURRENTLY BUILDING
dashboard / highlights
CURRENTLY BUILDING
hardware unit
CURRENTLY BUILDING
capture at Kano Martial Arts
// OUTCOME
Live, and capturing on real mats
The public site and interactive demo are live at magivision.io. Footage comes from three partner dojos that let us point cameras at their rounds: Kano Martial Arts in Manhattan, Krystek Martial Arts in Queens, and The Dojo in Brooklyn.
