Haddad Brands

Getting the design ready for the factory

At Haddad Brands I designed and prepared trim and packaging for apparel programs across Levi's, Lacoste, Nike and Ralph Lauren. That covers the flashers, tags and labels that ship on the garment, and the mechanicals a factory prints them from.

On this kind of work the design has to look right on the shelf and also print correctly in another country, read correctly in two languages, and leave nothing for the printer to guess. Each example below is shown in the same order:

The brands I designed for

• 01
  Levi's
  SIGNATURE RED COLLECTION · FLASHERS & TRIM
  EXAMPLE 01 ↓
• 02
  Lacoste Kids
  PACKAGING · 3D CONSTRUCTIONS
  EXAMPLE 02 ↓
• 03
  Lacoste Baby
  PACKAGING · 3D CONSTRUCTIONS
  EXAMPLE 02 ↓
• 04

  Nike

  TRIM & PACKAGING

  COMING SOON
• 05

  Ralph Lauren

  TRIM & PACKAGING

  COMING SOON

Levi's Boys Performance belt loop flasher, Canada

01 / FINAL RESULT

A flasher that hangs from the belt loop of Levi's boys' 512 Slim Taper Performance jeans. The front pairs a lifestyle photo with a column of feature icons. A red band at the bottom carries the fit name in silver foil, and the rear holds the legal and origin copy. It comes in two sizes, one for 2T–7X and one for 8–20, and every word on it appears in both English and French.

02 / DESIGN EXECUTION

The layout puts the information in the order a shopper reads it: brand, then what the jeans do, then which fit they are. The left column holds the feature icons, each in a hexagon with a short English label and its French translation underneath. The photo fills the right column under the Levi's batwing. The 512 fit name and "Performance | Performant" sit in silver foil on a PMS 187 C band, so the fit is the first thing to catch the light on a crowded fixture.

Both sizes share one layout system, so the larger 8–20 version is the same design re-proportioned for a bigger card rather than a separate one.

03 / PRODUCTION DETAIL

The file sent to the factory is a 4-page mechanical. It has a title block on every page, front and rear mechanicals for each size, a feature-variable matrix, and a separate plate for the silver foil.

SUBSTRATE

18.9 pt C1S

PRINT

4-color process + PMS 187 C

SPECIALTY

Silver foil on its own plate · front only

NON-PRINTING

Dieline / fold, sewn tacks

OPTION A · 2T–7X

57 × 112 mm

OPTION B · 8–20

64 × 127 mm

VARIABLES

16 feature-icon strips · each drawn for both sizes

PER-RUN FIELDS

Copyright year and country of origin · rules written into the file

Page 3. Sixteen feature combinations, A1 through H2, so the factory can pick the right strip for each style.

Page 4. The silver foil separated onto its own plate.

04 / MY CONTRIBUTION

• Detailed the mechanicals on 07.31.25 and made the revisions on 08.18.25 (both credited to me in the title block)
• Worked with the Haddad Brands Canada team so the English and French copy met Québec's Bill 96 French-language requirements
• Built the 16-strip feature-variable system and drew every strip at both sizes
• Labeled every dieline, live area, variable and per-run field so overseas factory teams and non-designers could read the file without having to ask
• Split the silver foil onto its own plate and set the substrate, ink and non-printing specs

05 / OUTCOME

The result was one design system covering two sizes and sixteen feature combinations, in two languages, delivered as a single mechanical a factory can print from.

Lacoste Kids & Lacoste Baby packaging

A large share of my time at Haddad went to Lacoste Kids and Lacoste Baby. This work was structural: I built 3D constructions of the packaging so the team could check fold, fit and how the artwork wraps the form before anything was sampled.