OVERVIEW
My team and I's goal for this project was to utilize the "Big IdeaL" strategy to develop a TV Spot campaign for Citi Bike with Gen Z being the target audience. We create a strategy, script, pre-pro book, and storyboards to bring these spots to life.
TV SPOTS
We created three spots each featuring a niche community all existing within NYC. If they can find someone that they fit in with on a Citibike, so can you.
STRATEGY
CitiBike is UNITING
