NEW YORK, NEW YORK
—
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GENEVIEVE PUGLISSI
PRODUCT & UX DESIGNER

Research-led product design, from discovery interviews to shipped screens.

PRACTICING SINCE2018
STATUSBUILDING
→ View Selected Work
// SELECTED WORK — TAP TO EXPAND05 PRODUCT & UX CASE STUDIES
Magi Vision medallion logo
01
Magi VisionNDA
SEIRYOKU ZENYO LABS — CO-FOUNDER — PRODUCT & EXPERIENCE DESIGN
+

A 0 → 1 computer-vision product for combat-sports gyms. I own the product and experience design, from problem framing to the software running live on real mats.

  • Framed the core problem: grappling breaks computer vision (occlusion, identity swaps, the ground phase)
  • Design the operator HUD hands-on, iterating against the live build and testing it myself on capture days
  • Set design direction across hardware and software, plus a living brand system built from the live code
0 → 1PRODUCT STRATEGYHARDWARE × SOFTWARE
View case study · password protected →
Justworks logo
02
New Payments ExperienceNDA
JUSTWORKS — PRODUCT DESIGN INTERN — B2C FINTECH — DEPLOYED
+

A redesign of the Justworks Payments experience, so admins can create and manage payments in one place instead of jumping between invoices, the Payments Center and employee pages.

  • Turned BizOps customer research into prioritized design opportunities and How Might We statements
  • Ran timed wireframing workshops with the design team, then aligned on one direction in FigJam
  • Validated high-fidelity flows with Product, Engineering and BizOps; shipped to customers
UX RESEARCHINFORMATION ARCHITECTUREPROTOTYPING
View case study · password protected →
Justworks logo
03
PayAppNDA
JUSTWORKS — PRODUCT DESIGN INTERN — B2B INTERNAL TOOL — DEPLOYED
+

Roles and permissions for an internal money-movement platform, so teams can provision their own access safely without engineering stepping in.

  • Ran open-ended empathy interviews with PayOps and IT, plus a competitor teardown of Modern Treasury
  • Built personas, site maps, user flows and low- to high-fidelity prototypes with an 11-person team
  • Went 0 → 1 against a hard deadline; deployed after handoff
ENTERPRISE UXUSER RESEARCHROLES & PERMISSIONS
View case study · password protected →
Medusa logo
04
Turn to StoneNDA
MEDUSA SOLUTIONS — FOUNDING DESIGNER — iOS & WEB
+

A cannabis discovery and delivery platform for adults 21+ in Arizona and NYC, designed so every dispensary feels like a community you can find, trust and talk to.

  • Proto-personas, journey and flow mapping, and a site map before any screen was drawn
  • Low- to high-fidelity iOS screens and a component library; web marketplace front door
  • In the room from conception to launch, live at medusa.so in 2026
FOUNDING DESIGNERMOBILEDESIGN SYSTEMS
View case study · password protected →
LIFECYCLE logo
05
LIFECYCLE
PERSONAL PROJECT — MOBILE APP REDESIGN — CREATIVE CONSCIENCE GOLD
+

A ground-up redesign of a life-management app, refocused from tracking time to supporting the habits and wellbeing people actually want.

  • Heuristic evaluation, empathy interviews, personas, affinity mapping and HMWs
  • Mid-fidelity prototype tested in person and by survey while iterating
  • Award-winning: Creative Conscience Gold
UX RESEARCHUSABILITY TESTINGMOBILE
View full case study →
ALSO: PACKAGING & VISUAL DESIGNHaddad Brands — Levi's, Lacoste, Nike, Ralph LaurenSelected Visual Design
Sandbox
Everything else I found joy in creating — from agency work, to freelance projects, and experiments.
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// ABOUT

I'm a designer based in New York who has been freelancing for nearly a decade, largely self-teaching across different mediums and constantly finding new things to learn. My experience spans sports, fintech, healthcare, life sciences, wellness, fashion, and e-commerce, giving me the chance to work across a wide range of people, problems, and creative disciplines.

Outside of design, I'm usually moving or making something. I love baseball and softball, surf, inline skate, ice skate, draw, and compete in judo, with plans to eventually compete in BJJ. I love being outdoors and around communities built through shared interests, movement, and competition.

I'm currently building something novel for grappling, bringing together my interests in design, technology, and the sports I love. My path has also included some less conventional roles, from being a US Open ball person and Chelsea Piers skate guard to working on commercial shoots and even shoveling snow with the NYC Department of Sanitation.

At the core, I'm curious by nature and enjoy learning through doing. I want to create beautiful, functional things for the world I live in. Oh yeah! I also have a cat with a very dog like personality named Donatello, of course after the Ninja Turtle.

@GENPUGDESIGN ON INSTAGRAM ↗

// NOW

UX Research Assistant
SAGO — CONTRACT, PART-TIME, NEW YORK
AUG 2026 —
Co-Founder
STEALTH STARTUP — GRAPPLING & COMPUTER VISION · PART-TIME
MAY 2026 —
Product Validation Expert
MICRO1 — AI MODEL EVALUATION · CONTRACT, PART-TIME, REMOTE
MAR 2026 —
Logistics & Media Manager
KANO MARTIAL ARTS — SOCIAL & MARKETING DIRECTION, BACK OF HOUSE · PART-TIME
JUN 2025 —
Freelance Designer
GENPUGDESIGN — REMOTE
JAN 2018 —

// PREVIOUSLY

Asst. Packaging Designer
HADDAD BRANDS — LEVI'S, NIKE, RALPH LAUREN, LACOSTE
APR 2025 – MAR 2026
Founding Designer
MEDUSA SOLUTIONS, INC.
SEP 2024 – MAY 2025
Medical Assistant / Front Desk
MEDICAL OFFICE OF HOWARD BEACH
DEC 2024 – APR 2025
Product Research / Design Intern
STREAMERSTAKES — REMOTE
OCT 2024 – APR 2025
Product Design Intern — Payments
JUSTWORKS — PAYAPP & NEW PAYMENTS
MAY – AUG 2024
Graphic Design Fellow
ONE ATMOSPHERE 33 — FIT APPLIED ARTS RESEARCH LAB
MAR – MAY 2023
Graphic Design Intern
THINK ROYLN
SEP 2022 – FEB 2023
Social Media Marketing Intern
CYNTHIA GALE NEW YORK
MAY – AUG 2022
Social Media Marketing Intern
CULTURE CRAFT BY IMANI
NOV 2021 – FEB 2022

// IN PARALLEL

Snow Removal Crew
NYC DEPT. OF SANITATION
WINTER 2026
Head Skate Guard
CHELSEA PIERS — MANHATTAN · 3 YRS 8 MOS
DEC 2021 – JUL 2025
Production Assistant
VAYNERMEDIA — COACH SPRING STYLING SERIES
FEB 2025
US Open Ballperson
USTA — QUEENS, NY
2018 – 2022

Held alongside design work — live broadcast pressure, public safety, and production sets. Different rooms, same instinct: keep moving, keep learning.

// EDUCATION

BFA, Advertising & Digital Design
FASHION INSTITUTE OF TECHNOLOGY
2022 – 2024
AAS, Communication Design
FASHION INSTITUTE OF TECHNOLOGY
2020 – 2022
Vertebrae Anatomy & Physiology
LAGUARDIA COMMUNITY COLLEGE
JAN – MAR 2025

// HONORS

Creative Conscience Gold
LIFECYCLE
Scholastic Art & Writing Award
GOLD KEY — EXHIBITED AT THE MET
Dean's List
FASHION INSTITUTE OF TECHNOLOGY — ×2
NYC Council Merit Scholarship
NEW YORK CITY COUNCIL
SCROLL FOR FULL HISTORY ↓
Genevieve and a training partner in judo pants on the dojo mats
On the mat
JUDO — TRAINING & COMPETING
Genevieve drinking tea from a floral teacup on a porch
Off the clock
I LOVE JASMINE TEA!
Donatello, a grey tabby cat, sitting upright on a leather couch
Donatello
VERY DOG-LIKE CAT, NAMED AFTER THE NINJA TURTLE