NEW YORK, NEW YORK
—
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GENEVIEVE PUGLISSI
MULTIFACETED DESIGNER & RESEARCHER

Exploring emerging technologies, storytelling, and human-centered design.

PRACTICING SINCE2018
STATUSBUILDING
→ View Selected Work
// SELECTED WORK — TAP TO EXPAND04 PROJECTS
Haddad Brands logo
01
Haddad Brands
PACKAGING & PRODUCTION DESIGN — LEVI'S, LACOSTE, NIKE, RALPH LAUREN
+

Trim and packaging for major apparel brands, taken from layout through to the print-ready mechanical a factory works from.

  • Levi's Signature Red belt loop flasher for Canada: 2 sizes, 16 feature variables, English and French copy for Bill 96
  • Lacoste Kids & Lacoste Baby packaging, built and checked as 3D constructions
PACKAGINGPRODUCTION FILESCOMPLIANCE
View full case study →
GENPUGDESIGN mark
02
Selected Visual Design
GENPUGDESIGN — FREELANCE — PACKAGING, PRINT, BRAND
+

Freelance packaging, posters, signage and apparel graphics: physical work made at real size for real audiences.

  • Medusa rolling paper booklet: artwork, dielines and a manufacturer tech pack
  • Campaign posters for Medusa, plus print and window signage for Kano Martial Arts
PACKAGINGPRINTBRAND ASSETS
View selected work →
Magi Vision medallion logo
03
Magi Vision
SEIRYOKU ZENYO LABS — CO-FOUNDER
+

A computer-vision platform for combat-sports gyms, built from concept through launch.

  • Own product and experience design direction end to end
  • Design across hardware and software surfaces
  • A living, flippable brand booklet inside the case study
0 → 1HARDWARE × SOFTWAREDESIGN LEADERSHIP
View full case study →
Justworks logo
04
PayApp
JUSTWORKS — PRODUCT DESIGN INTERN — B2B
+

An internal B2B fintech platform used across an 11-person cross-functional team.

  • Led end-to-end design: user flows, site maps, high-fidelity prototypes
  • Partnered with PMs to define MVP scope and evaluate future opportunities
ENTERPRISE UXFINTECHDESIGN SYSTEMS
View full case study →
MORE CASE STUDIESTurn to StoneNew Payments ExperienceLIFECYCLE
Sandbox
Everything else I found joy in creating — from agency work, to freelance projects, and experiments.
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// ABOUT

I'm a designer based in New York who has been freelancing for nearly a decade, largely self-teaching across different mediums and constantly finding new things to learn. My experience spans sports, fintech, healthcare, life sciences, wellness, fashion, and e-commerce, giving me the chance to work across a wide range of people, problems, and creative disciplines.

Outside of design, I'm usually moving or making something. I love baseball and softball, surf, inline skate, ice skate, draw, and compete in judo, with plans to eventually compete in BJJ. I love being outdoors and around communities built through shared interests, movement, and competition.

I'm currently building something novel for grappling, bringing together my interests in design, technology, and the sports I love. My path has also included some less conventional roles, from being a US Open ball person and Chelsea Piers skate guard to working on commercial shoots and even shoveling snow with the NYC Department of Sanitation.

At the core, I'm curious by nature and enjoy learning through doing. I want to create beautiful, functional things for the world I live in. Oh yeah! I also have a cat with a very dog like personality named Donatello, of course after the Ninja Turtle.

@GENPUGDESIGN ON INSTAGRAM ↗

// NOW

UX Research Assistant
SAGO — CONTRACT, PART-TIME, NEW YORK
AUG 2026 —
Co-Founder
STEALTH STARTUP — GRAPPLING & COMPUTER VISION · PART-TIME
MAY 2026 —
Product Validation Expert
MICRO1 — AI MODEL EVALUATION · CONTRACT, PART-TIME, REMOTE
MAR 2026 —
Logistics & Media Manager
KANO MARTIAL ARTS — SOCIAL & MARKETING DIRECTION, BACK OF HOUSE · PART-TIME
JUN 2025 —
Freelance Designer
GENPUGDESIGN — REMOTE
JAN 2018 —

// PREVIOUSLY

Asst. Packaging Designer
HADDAD BRANDS — LEVI'S, NIKE, RALPH LAUREN, LACOSTE
APR 2025 – MAR 2026
Founding Designer
MEDUSA SOLUTIONS, INC.
SEP 2024 – MAY 2025
Medical Assistant / Front Desk
MEDICAL OFFICE OF HOWARD BEACH
DEC 2024 – APR 2025
Product Research / Design Intern
STREAMERSTAKES — REMOTE
OCT 2024 – APR 2025
Product Design Intern — Payments
JUSTWORKS — PAYAPP & NEW PAYMENTS
MAY – AUG 2024
Graphic Design Fellow
ONE ATMOSPHERE 33 — FIT APPLIED ARTS RESEARCH LAB
MAR – MAY 2023
Graphic Design Intern
THINK ROYLN
SEP 2022 – FEB 2023
Social Media Marketing Intern
CYNTHIA GALE NEW YORK
MAY – AUG 2022
Social Media Marketing Intern
CULTURE CRAFT BY IMANI
NOV 2021 – FEB 2022

// IN PARALLEL

Snow Removal Crew
NYC DEPT. OF SANITATION
WINTER 2026
Head Skate Guard
CHELSEA PIERS — MANHATTAN · 3 YRS 8 MOS
DEC 2021 – JUL 2025
Production Assistant
VAYNERMEDIA — COACH SPRING STYLING SERIES
FEB 2025
US Open Ballperson
USTA — QUEENS, NY
2018 – 2022

Held alongside design work — live broadcast pressure, public safety, and production sets. Different rooms, same instinct: keep moving, keep learning.

// EDUCATION

BFA, Advertising & Digital Design
FASHION INSTITUTE OF TECHNOLOGY
2022 – 2024
AAS, Communication Design
FASHION INSTITUTE OF TECHNOLOGY
2020 – 2022
Vertebrae Anatomy & Physiology
LAGUARDIA COMMUNITY COLLEGE
JAN – MAR 2025

// HONORS

Creative Conscience Gold
LIFECYCLE
Scholastic Art & Writing Award
GOLD KEY — EXHIBITED AT THE MET
Dean's List
FASHION INSTITUTE OF TECHNOLOGY — ×2
NYC Council Merit Scholarship
NEW YORK CITY COUNCIL
SCROLL FOR FULL HISTORY ↓
Genevieve and a training partner in judo pants on the dojo mats
On the mat
JUDO — TRAINING & COMPETING
Genevieve drinking tea from a floral teacup on a porch
Off the clock
I LOVE JASMINE TEA!
Donatello, a grey tabby cat, sitting upright on a leather couch
Donatello
VERY DOG-LIKE CAT, NAMED AFTER THE NINJA TURTLE